TERMS OF SERVICE  

Effective Date: January 30, 2026

BY ACCESSING OR USING THE CURA WEBSITE, MOBILE APPLICATION, OR ANY OF OUR SERVICES, YOU AGREE TO BE BOUND BY THESE TERMS OF SERVICE. IF YOU DO NOT AGREE, DO NOT USE OUR SERVICES.

1. Acceptance of Terms

These Terms of Service (“Terms”) constitute a legally binding agreement between you (“User,” “you,” or “your”) and Cura Inc. (“Cura,” “Company,” “we,” “us,” or “our”) governing your access to and use of:

  • The Cura website located at cura.us and any related subdomains (the “Website”)
  • The Cura mobile application available on iOS and Android (the “App”)
  • All features, content, tools, and services provided through the Website and App (collectively, the “Services” or “Platform”)

By creating an account, accessing, or using any part of our Services, you acknowledge that you have read, understood, and agree to be bound by these Terms and our Privacy Policy, which is incorporated herein by reference.

1.1 Modifications to Terms

We reserve the right to modify these Terms at any time. For material changes, we will provide at least thirty (30) days advance notice via email or notification through our Services before the changes take effect. Your continued use of the Services after changes become effective constitutes acceptance. If you do not agree to modified Terms, you must discontinue use of the Services.

2. Eligibility

To use our Services, you must:

  • Be at least 16 years of age
  • Have the legal capacity to enter into a binding agreement
  • Provide accurate, current, and complete registration information

2.1 Institutional Access & FERPA

If you access our Services through a university or employer program, additional eligibility requirements may apply as specified by your institution. For users accessing through educational institutions: (a) your use of the Services is voluntary and not a condition of enrollment; (b) your institution may have access to certain aggregated or individual usage data as described in our Privacy Policy; (c) you retain all rights regarding your education records under the Family Educational Rights and Privacy Act (FERPA); and (d) Cura operates as a “school official” with “legitimate educational interest” under FERPA when providing services through institutional agreements.

3. Account Registration & Security

3.1 Account Creation

To access certain features, you must create an account with accurate information. You may register through our Website or App. You may not use a false identity, impersonate another person, or use an email address you do not control.

3.2 Account Security

You are responsible for maintaining the confidentiality of your account credentials and for all activities under your account, whether accessed via the Website or App. Notify us immediately of any unauthorized use. Cura is not liable for losses from your failure to protect your credentials.

3.3 Single Account Policy

Your account provides access to our Services across all platforms. You may use the same account to access both the Website and App. You may not create multiple accounts for the same individual.

4. Description of Services

Cura provides career development services designed to support college students and early-career professionals, accessible via our Website and App:

4.1 VIEWS Assessment

A proprietary self-discovery tool helping you identify and articulate your Values, Interests, Experiences, Wins + Learnings, and Strengths. The VIEWS Assessment is for personal and career development purposes only and does not constitute professional psychological testing or counseling.

4.2 AI Coach

An artificial intelligence-powered coaching assistant providing personalized career guidance, interview preparation, and professional development support. The AI Coach supplements, but does not replace, human coaching and professional advice. Available on both Website and App.

4.3 Human Coaching

Connection to ICF-certified career coaches for one-on-one and group coaching sessions. Sessions may be conducted via video conference through our Platform or third-party video services. Sessions are subject to coach availability and require separate scheduling.

4.4 Additional Features

Career story development, mock interviews, progress tracking, peer community, micro-learning content, and gamification features. Features may vary by subscription level, institutional access, or platform (certain features may be available only on the App or Website).

5. AI Coach Terms & Limitations

5.1 Nature of AI Guidance

You understand and acknowledge that:

  • The AI Coach provides informational guidance only, not professional advice
  • AI responses may contain errors or inaccuracies
  • The AI Coach is not a substitute for professional career counseling, legal, financial, or mental health services
  • You are solely responsible for decisions based on AI interactions

5.2 Prohibited Uses

You agree NOT to use the AI Coach to:

  • Generate content for academic dishonesty or plagiarism
  • Create false or fraudulent information for applications or resumes
  • Attempt to reverse engineer or circumvent AI safety measures
  • Generate harmful, abusive, discriminatory, or illegal content

5.3 Academic Integrity

You are responsible for complying with your educational institution’s academic integrity policies when using AI-generated content. Cura may cooperate with institutional investigations regarding potential misuse of AI features. You acknowledge that improper use of AI assistance may violate your institution’s honor code or academic policies.

6. Human Coaching Terms & ICF Standards

6.1 Coach-Client Relationship

Our human coaching services are provided by ICF-certified coaches operating in accordance with International Coaching Federation ethical guidelines. The coaching relationship supports your career development but does not create an employment, fiduciary, therapeutic, or legal relationship.

6.2 Coaching Is Not Therapy

Career coaching is distinct from therapy, counseling, or mental health treatment. Coaches do not diagnose, treat, or provide clinical interventions. If you are experiencing mental health issues, please seek appropriate professional help.

6.3 Confidentiality

Coaching sessions are confidential in accordance with ICF ethical standards. Exceptions include: (a) when required by law; (b) to prevent imminent harm to you or others; (c) with your explicit written consent; and (d) for supervision/mentoring with your consent using anonymized information. See our Privacy Policy for complete details.

6.4 Scheduling & Cancellation Policy

Coaching sessions must be scheduled in advance through our Platform. You agree to the following cancellation policy:

  • Cancellations with 24+ hours notice: Session may be rescheduled at no charge
  • Cancellations with less than 24 hours notice: Session will be counted as completed and deducted from your allotment
  • No-shows: Session will be forfeited with no refund or replacement
  • Three or more no-shows may result in suspension of coaching privileges

6.5 Your Responsibilities

To benefit from coaching, you agree to:

  • Engage actively and honestly in the coaching process
  • Complete agreed-upon actions between sessions
  • Communicate openly about what is working and what is not
  • Take responsibility for your own decisions and actions

6.6 Session Recordings

Coaching sessions will only be recorded with your prior written consent. Any recordings remain confidential and subject to the same privacy protections as session notes.

7. User Conduct

You agree to use our Services only for lawful purposes. Whether accessing via Website or App, you agree NOT to:

  • Violate any applicable laws, regulations, or third-party rights
  • Post content that is false, misleading, defamatory, obscene, threatening, or harassing
  • Impersonate any person or entity or misrepresent your affiliation
  • Upload viruses, malware, or other malicious code
  • Attempt unauthorized access to any portion of our Services or systems
  • Interfere with or disrupt our Services or servers
  • Use automated systems (bots, scrapers, crawlers) to access our Services without permission

8. Intellectual Property

8.1 Cura’s Intellectual Property

Our Services and all content, features, and functionality (including the VIEWS Assessment, AI Coach technology, Website design, App design, text, graphics, logos, images, audio, video, software, and compilation thereof) are owned by Cura or its licensors and protected by copyright, trademark, patent, trade secret, and other intellectual property laws.

8.2 Limited License

Subject to your compliance with these Terms, Cura grants you a limited, non-exclusive, non-transferable, revocable license to: (a) access and use the Website for personal, non-commercial career development purposes; and (b) download and use the App on a device you own or control for personal, non-commercial career development purposes.

8.3 Restrictions

You may NOT:

  • Copy, modify, or create derivative works of our Services or content
  • Reverse engineer, decompile, or disassemble the App or any part of our Services
  • Rent, lease, lend, sell, or sublicense access to our Services
  • Frame or mirror any part of the Website without written consent
  • Remove or alter any proprietary notices or use Cura’s trademarks without consent

8.4 Your Content

You retain ownership of content you create and submit through our Services. By submitting content, you grant Cura a non-exclusive, worldwide, royalty-free license to use, store, and process your content solely to provide and improve our Services.

9. Website-Specific Terms

9.1 Cookies & Tracking Technologies

Our Website uses cookies and similar tracking technologies to enhance your experience, analyze usage, and assist in our marketing efforts. By using the Website, you consent to our use of cookies as described in our Privacy Policy. You may adjust your browser settings to refuse cookies, but this may limit your ability to use certain features.

Our Website may contain links to third-party websites or services. We are not responsible for the content, privacy policies, or practices of third-party sites. We encourage you to review the terms and privacy policies of any third-party sites you visit.

9.3 Website Availability

We strive to maintain Website availability but do not guarantee uninterrupted access. The Website may be temporarily unavailable due to maintenance, updates, or circumstances beyond our control.

10. Payment Terms & Subscriptions

10.1 Fees

Certain features may require payment, whether accessed via Website or App. All fees are displayed before purchase and are subject to change with at least 30 days notice. Institutional users’ payment may be handled by their university or employer.

10.2 Billing & Payment Processing

Payments are processed through our third-party payment processor (currently Stripe) for Website purchases, or through Apple App Store / Google Play for in-app purchases. By providing payment information, you represent that you are authorized to use the payment method and authorize charges for applicable fees.

10.3 Automatic Renewal Terms (IMPORTANT)

  AUTOMATIC RENEWAL DISCLOSURE: Your subscription will automatically renew at the end of each billing period (monthly or annually, as selected) at the then-current subscription rate, unless you cancel before the renewal date.

By subscribing, you acknowledge and agree that:

  • Your subscription will automatically renew until you cancel
  • You authorize Cura to charge your payment method on file for each renewal period
  • The renewal price may differ from your initial subscription price
  • We will send you a confirmation email after your initial subscription and after each renewal

10.4 Cancellation of Subscriptions

You may cancel your subscription at any time through:

  • Your account settings on the Website or App
  • Emailing support@cura.us with your cancellation request
  • Your app store subscription management (Apple App Store or Google Play) for in-app subscriptions

Cancellation takes effect at the end of the current billing period. You will retain access to premium features until the end of the period for which you have paid. No refunds are provided for partial billing periods, except as required by law.

10.5 Refund Policy

Refund requests will be considered on a case-by-case basis. Generally, fees are non-refundable. However, if you believe you are entitled to a refund due to technical issues or service failures, please contact support@cura.us within 14 days of the charge.

11. Disclaimers

  OUR SERVICES (INCLUDING THE WEBSITE AND APP) ARE PROVIDED “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

11.1 No Outcome Guarantees

Cura does not guarantee that use of our Services will result in job offers, promotions, career success, or any specific outcomes. Career development depends on many factors outside our control including market conditions, your individual efforts, and employer decisions.

11.2 AI Disclaimer

AI-generated content may contain errors, inaccuracies, or inappropriate suggestions. You should independently verify any information before relying on it. Cura does not warrant the accuracy, completeness, or reliability of AI outputs.

11.3 No Professional Advice

Our Services provide career development support, NOT professional legal, financial, medical, psychological, or employment advice. Consult appropriate professionals for such matters.

12. Limitation of Liability

  TO THE MAXIMUM EXTENT PERMITTED BY LAW, CURA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM YOUR USE OF OUR SERVICES.

IN NO EVENT SHALL CURA’S TOTAL LIABILITY EXCEED THE GREATER OF: (A) THE AMOUNTS YOU PAID TO CURA IN THE TWELVE (12) MONTHS PRECEDING THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).

These limitations apply regardless of the theory of liability and even if Cura has been advised of the possibility of such damages. Some jurisdictions do not allow these limitations, in which case our liability is limited to the fullest extent permitted by law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Cura and its officers, directors, employees, agents, coaches, and affiliates from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use of our Services; (b) your violation of these Terms; (c) your violation of any third-party rights; or (d) any content you submit through our Services.

14. Termination

14.1 Termination by You

You may terminate your account at any time by contacting support@cura.us or through your account settings on the Website or App. Upon termination, your right to use our Services ceases immediately.

14.2 Termination by Cura

Cura may suspend or terminate your account at any time, with or without cause and with or without notice, for conduct that violates these Terms, is harmful to other users or Cura, or for any other reason in Cura’s sole discretion.

14.3 Effect of Termination

Upon termination, all licenses terminate and you must cease use of our Services (including both Website and App). You may request a copy of your data per our Privacy Policy within 30 days of termination. Sections that by nature should survive (Intellectual Property, Disclaimers, Limitation of Liability, Indemnification, Dispute Resolution) shall survive.

15. Dispute Resolution

15.1 Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions.

15.2 Informal Resolution

Before filing any formal dispute, you agree to contact us at legal@cura.us and attempt to resolve the dispute informally for at least thirty (30) days.

15.3 Binding Arbitration

If informal resolution fails, any controversy or claim arising out of these Terms or your use of our Services shall be settled by binding arbitration administered by the American Arbitration Association (AAA) under its Consumer Arbitration Rules. The arbitration shall take place in Santa Clara County, California, or via telephone/video conference at your election. The arbitrator’s decision shall be final and binding.

15.4 Arbitration Costs & Fee Allocation

Arbitration fees shall be allocated as follows:

  • For claims up to $5,000: Cura will pay AAA filing, administration, and arbitrator fees, subject to the exceptions below.
  • For claims over $5,000: Fees will be allocated as provided by AAA Consumer Arbitration Rules.
  • Each party shall bear its own attorneys’ fees and costs, except as provided below.

15.5 Frivolous or Bad Faith Claims

If the arbitrator determines that a claim or defense was frivolous, brought in bad faith, or for an improper purpose (such as to harass, cause unnecessary delay, or needlessly increase the cost of dispute resolution), the arbitrator may award the prevailing party its reasonable attorneys’ fees, costs, and all arbitration fees. A claim is frivolous if it lacks any legal or factual basis at the time of filing. You agree that if your claim is found to be frivolous or brought in bad faith, you shall reimburse Cura for all fees Cura paid on your behalf, plus Cura’s reasonable attorneys’ fees and costs incurred in defending against the claim.

15.6 Class Action Waiver

YOU AND CURA AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE PROCEEDING. The arbitrator may not consolidate claims or preside over any form of representative or class proceeding.

15.7 Arbitration Opt-Out

YOU MAY OPT OUT OF THIS ARBITRATION AGREEMENT. If you do not wish to be bound by the arbitration provisions, you may opt out by sending written notice to legal@cura.us within 30 days of first accepting these Terms. Your notice must include your name, mailing address, email address associated with your account, and a clear statement that you wish to opt out of arbitration. If you opt out, you and Cura agree to resolve disputes exclusively in the state or federal courts of Santa Clara County, California. Opting out will not affect any other provisions of these Terms.

15.8 Small Claims Court Exception

Notwithstanding the foregoing, either party may bring an individual action in small claims court for disputes within the court’s jurisdictional limits.

16. General Provisions

16.1 Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and Cura regarding your use of our Services and supersede all prior agreements and understandings.

16.2 Severability

If any provision is found invalid or unenforceable, the remaining provisions continue in full force and effect.

16.3 Waiver

No waiver of any term shall be deemed a further or continuing waiver. Cura’s failure to enforce any right shall not constitute a waiver.

16.4 Assignment

You may not assign or transfer these Terms without Cura’s prior written consent. Cura may assign these Terms without restriction.

16.5 Force Majeure

Cura shall not be liable for any failure or delay in performing our obligations where such failure or delay results from circumstances beyond our reasonable control, including but not limited to: natural disasters, pandemic or epidemic, acts of terrorism, war, government actions, labor disputes, failure of third-party services or infrastructure, cyberattacks, or internet service interruptions.

16.6 Accessibility

Cura is committed to ensuring digital accessibility for people with disabilities. We continually work to improve the user experience for everyone across our Website and App and apply relevant accessibility standards. If you experience difficulty accessing any part of our Services or need assistance, please contact accessibility@cura.us.

17. Contact Us

If you have questions about these Terms of Service, please contact us:

Cura Inc.

1875 S. Bascom Ave, Campbell, CA 95008

 

General Inquiries: jen@cura.us

Website: cura.us