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What is Marketing Research?

Uncommon careers: Can marketing research be the path you’re looking for? Mario takes us on a journey on his career and how he found a way to put his talents to the service of massive companies.

Key Takeaway

I think the more non-business books you read in fact are going to make you a more well-rounded, thoughtful, curious person that's so important now.
— Mario X. Carrasco

Featured Guest

Mario X. Carrasco is the CEO and co-founder of Think Now Research. A former English literature student, he pivoted into marketing to help major brands gain cultural insights from diverse U.S. audiences